Denim, beers, live music in an all inclusive laneway party at the heart of Melbourne CBD need I say more?
Neuw jeans did just that celebrating their new flagship store in the Melbourne CBD. The Melbourne founded denim brand is not only loved by Aussies, but by celebrities including Gigi Hadid, Sarah Jessica Parker and more.
The store's fun relaxed vibe makes you feel at home kind of like at your best friends modern quirky apartment. The event spoke for the jeans itself.
With a full range on hand of their quality denim designs, leather jackets, denim jackets and tees completed that minimalist style inside their niche studio boutique. The band strummed their beats down the laneway and the party was in full swing.
The night also celebrated Neuw being an independent brand. The team at Neuw has always been inspired by rebels and revolutionaries, and those who have taken a stand. We now know yet again that complacency is more destructive than speaking up.
The time is right for brands to stop sitting on the fence and start using their position in the public space to make a difference. BOF’s #tied together white bandana movement, Raf Simons for Calvin Klein, Nike's #equality, AirBnB's “Acceptance” and many of the brands at this week’s New York Fashion Week are taking a stand.
Innovators and rebels of our generation wear their talents and their views not only with pride but also with an open mind, always moving, always learning and always improving.
On the night they asked some of us if to be photographed making and statement. Their aim is to initiate rational conversation; and also to make progress.
Voicing their views and standing as one, Neuw Denim Jeans aren't just any pair of jeans but wearing a movement of change within our nation.
Thanks for the rad night Neuw, you rocked.