Thursday night was the exciting launch of Converse's new stylish Chuck Taylor All Star II range.
On the night, there were rows of shoes literally hanging from the ceiling for guests to collect their new kicks. Creating a cool edgy fun feel for the night in the warehouse located in the heart of Melbourne’s City.
The launch introduced us to two new unique designs to suit all sneaker lovers. The Converse Chuck Taylor All Star II Knit Collection and the Converse Chuck Taylor All Star II Reflective Print.
Both collections are quirky cool and fresh!
So what’s new you ask? Well, their new collection has innovative materials for comfort inside the shoe, which is a Nike Lunarlon sockliner, a nonslip padded tongue, and an ultra-soft micro-suede lining. Making you feel like you’re walking on cushions! The added support is great especially if you’re on your feet all day.
The All Star II Knit Collection is made out of a tightly interwoven knit material and is also super eye-catching. The colours of the new collection were actually influenced by the Illuminating kaleidoscopic light shows found at music concerts. Pretty snazzy hey!
The new Converse Chuck Taylor All Star II Reflective Print features Camouflage prints that bounce striking patterns when hit by bursts of light in low-light environments. Talk about your shoe game will be strong wearing these bad boys!
The range is exclusively from www.converse.com.au, the Converse Melbourne Central Flagship Store and selected Hype DC, Platypus Shoes and Foot Locker stores around the country.
Thanks for the fun night Converse!
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Photography credit : Anthony Licuria