Not to long ago, I became acquainted with Tiffany at the Adelaide fashion festival. We then spoke about her personal brand and from there she explained about what she did. Her brand Millicent Elizabeth is dedicated to providing classical styles for the busy modern woman.
Millicent Elizabeth is a premium Australia clothing label. Made by hand in Australia with the use of superb natural fibers. It is a unique label in a world of mass-market fashion, as garment production is limited to just 100 garments per style. It offers clients a unique opportunity to own these limited designs as once they sell out to be collectable styles.
Tiffany has built her brand on the principle of clean modern understated elegance. Her range is clean cut and exquisitely classic. This is a powerful range and classical that will never go out of fashion and very useful for everyone’s wardrobe.
“Our philosophy is based on the fundamentals that less is more harmonised with smart design which enhances the wearers natural beauty.”
What made you create Millicent ElizabethTell us your story and your brand name.
My brand names comes from my two middle names which are named after my great-grandmothers. I started Millicent Elizabeth because I felt frustrated as a shopper and couldn’t find a modern minimalist women’s wear brand, in luxurious fabrics.
How did you get started in the industry? I started off in Merchandising
Have you always wanted to be a fashion designer? No, I tried a few things before fashion, jewelry design and found it took too long to get tot the end result, I’m pretty impatient, after I design something I want to see it in the flesh straight away to see if works or not.
Where did you study fashion? TAFE SA
How do you go about sourcing your products? I don’t source, I design, pattern make and sew it all together myself. Proudly Australian designed and made!
How long is the process of a Season collection? it takes at least 2-3 months to put a collection together, source fabrics, designing and fitting.
What is the feeling like seeing your collection on runway? It was a phenomenal feeling, it takes your breath away, make all the blood sweat and tears worth it.
Where is the final product made? In my studio, in the Mill (artist hub)
What is your favorite part about being a fashion designer? Seeing your designs on customer, make them feel beautiful confident and make the piece their own.
How and what gives your inspiration for each collection? my designs are very architectonic, so I look at architecture, art, interior design and film
Who is your target market?
25- 40 year old women who love design and who love the design detail, it’s the all in the detail. I find a lot of my clients are in the design field themselves architects and interior designers.
How would you describe your personal style? Does it reflect into your designs?
I’m very minimalistic, I don’t like over embellishment, for me less is more, black is certainly my favorite colour. I love fabric but I chose texture over print.
What’s your current achievement with the brand that you are most proud of?
Coming runner-up at this year Emerging Designer Award at the Adelaide Fashion Festival
Who’s your inspiration/ fashion designers who you look up to? Alexander Wang for Balenciaga, he was the one to bring back-packs in an elegant way.
And lastly, any advice to people who want to get into the industry! My advice is learn as much as possible from others, as people are your greatest source of information.
If you want to start a label, embodied your brand you are your greatest advertisement.
Special thanks to Tiffany xx