I recently met Sonney Roth, Managing Director of Cache Group.
We spoke about the recent first time collaboration he and Maticevski had for MBFW- Sydney 2015. He's given us the insight about the collaboration and the process of creating the show stopping 24ct JUNO case.
Also heads up to all my foxes, there will be the launch of Maticevski collaborative range of JUNO cases which will be available exclusive to Myer later this year so stay tuned!
How did Antler become the successful brand it is today?
Antler is a proud brand backed by over 100 years of expertise in the luggage industry. We have remained a leading and loved brand by listening to our customers and consistently producing quality, well designed products that continue to push style and innovation boundaries to producing products to suit customer needs.
What was it like to work with Toni Maticevski?
Being approached by such an iconic Australian designer with a strong vision to place both our brands hand in hand has proven to be an amazing collaboration opportunity. We both have strong visions for our brands and when customising our range for Myer it has been an amazing experience to step away from seeing our product as luggage, and begin to see it as a element of fashion. . .
Was this a first time for Antler Luggage collaborating with a designer?
It was the first time we have collaborated in this capacity with a designer. Previously we have collaborated through competitions and product giveaways but never something as involved and dynamic as a custom 24ct gold JUNO case along with an exclusive range.
How did the idea for the Juno 24 ct gold plated case come about? ( When I spoke to Sonney he had explained that Toni came to him, so a little bit more of information of that)
Yes, Toni approached us with the idea for the gold case. Knowing his upcoming collection the gold case really resonated with the story and colours on the catwalk. To our knowledge the addition of a 24ct gold case on the catwalk was something that hasn’t been done before.
Why it was created, was it for the story of the collection? What was it's involvement what was the message to the audience watching the runway collection?
The gold case was to be used as a subtle yet loud introduction into our upcoming collaboration and this was a one off PR piece customised especially for the show. Maticevski found it interesting to push the creative limits and work the technical angles of the Juno case into the robotic gold elements of the collection runway.
What was the production process of creating the 24 ct gold plated Juno case?
In order to have the gold case plated to the quality it was we approached an electroplater who worked on achieving the look, finish and correct colour of Gold.- we first has to take the whole case apart and start the priming process, then once the case was primed and ready the individual pieces had to be dipped in a 24 carat gold bath.
Once all the pieces were dipped and dried correctly then the case had to be assembled back to its original form.
The whole process for the case took about 3 weeks.
If the Juno Case were to be sold what would the asking price be?
What does the future hold for Antler Luggage at the moment? Will Antler Luggage collaborate with any designers in the future?
We are always looking for ways to branch outside of ‘normality’ within our industry. Travel and tourism is a quickly evolving industry with airlines becoming tighter on baggage allowances and travellers mentality towards luggage shifting. What was once just a bag is now a fashionable expression of themselves. We continue finding ourselves teaming up with individuals who align with our brand. In the immediate future we will see the exciting launch of our Maticevski collaborative range of JUNO cases which will be available exclusive to Myer later this year.
Special thanks to Sonney to Laura xx