RUE STIIC

logo www.mingnomchong.com      jilliaaan

Rue Stiic
pronounced: roo steek
Rue: Alley way
Stiic: Our inspirations

Southern Californian born Rue Stiic founder and designer Jillian Beed lives and breathes the California lifestyle with the ocean, organic patterns, natural textures, architecture and rustic chic vibes of Venice Beach intrinsic to the timeless and wearable pieces in her label.

After completing a degree in business at Loyola Marymount University in Los Angeles, California, Beed’s passion for expression and experience led her to her travels and discovery of Perth, where her distant Australian roots took hold.

Loving the WA coastlines and niche fashion culture, a connection between her new and old homes was ignited and has become a strong drive behind Beed’s designs launched end of 2012. 

Not only does the label embrace, but it also celebrates elements of this amalgamated Southern California – Australian lifestyle.

I had the pleasure to interview Jillian, it’s not only inspiring but you can defiantly feel her loving vibe throughout about her brand read below! x

www.mingnomchong.com
What is your label about?

Rue Stiic is a style driven, beach inspired label.

It’s about taking one of our easy to wear pieces and creating a cool, easy, yet sexy style. 

The Rue Stiic girl is a little rock n roll, a little laid back, and oozes an unspoken and natural chic.

What’s a usual day in the office?

Australia office: Coffee, emails, Dogtown and Z Boys soundtrack and Blow soundtrack on repeat, more coffee, production planning, designing.

Bali: Coconut and big breakfast, jumping on the scooter and taking on the day of driving around in the Bali heat to factories, suppliers, and meetings. End of the day entitles a sunset beach walk (necessary to ease the muscles and mind from the Bali chaos) and a group dinner with my beautiful friends that call Bali their full time home.

Did you study fashion? If not what did you study?
I studied Business with an emphasis in Entrepreneurship at Loyola Marymount in Los Angeles, California. I taught myself how to design through out the years, so it was great to learn how to properly run a successful business.

www.mingnomchong.com
What made you create this label? Tell us your story

Since I can remember, I’ve had a burning drive to start a label. As a little girl, I had my diary of wedding dress designs that I drew whenever I was having me time. In high school, I started creating surf inspired artwork on white shoes and selling to friends and family…I was hooked after this. After taking the steps I needed to learn and experience how to run a business and a brand, I decided to take the leap and start the label I had envisioned for years – a style driven, beach inspired, lifestyle label. I started small so I could learn how to properly run a business, fashion production overseas, and design pieces that worked for a good range of customers and I have successfully and organically grown over the past 2 years.

 

How many in your team?

Just me and my intern who comes in a few times a week.


www.mingnomchong.com


How and what gives your inspiration for each collection? Do you
go on fashion trips to gain inspiration?
A mix of music, photography, and travel inspire me on a daily basis. Music is one of my biggest inspirations. I get hooked on a few songs and the designs start to flow. My constant travel within Australia, Bali, and the States has also been an important influence on the overall brand and designs.

How did you get to where you are now with your label?
Hard work, endless nights of no sleep, and keeping my head up and my vision in the horizon.

www.mingnomchong.com
What’s your current achievement with the brand that you are most proud of?

A huge milestone this year has been breaking into the States.

 I’m also so excited that people are loving the voice (branding) of Rue Stiic and they see the voice through my designs. It’s been amazing hearing the beautiful feedback from my stockists and customers who happily have more than 1 piece of RS in their wardrobe.

 


How many years did it take for your idea to hit reality and start becoming a reality?

About 2 years of non stop, hard work.

Before creating your brand did you work for another label?
Out of Uni, I worked with Hourglass Cosmetics based in Venice Beach, California. I was the first intern hired and grew within the business to gain the Sales/Production/Product Development Coordinator position. It was one of the best experiences of my life and I have since put all my knowledge I gained at that position towards building my own brand, but in the fashion industry.


www.mingnomchong.com
Who’s your inspiration/ fashion designers who you look up to?
Tom Ford, Yves St Laurent, Mary Kate and Ashley Olsen, and Acne, while at the same time guys brands: Brixton, Critical Slide Society, and Deus Ex Machina


And lastly, any advice to people who want to get into the industry!
Don’t be scared and don’t think anything is impossible. Put yourself out there, take risks, and do what you need to do to make your path and vision a reality.

Thank you to Jillian Beed xx
All pictures are from the collection motel del mar

http://ruestiic.com/

University Apparel

University ApparelBy LeBlondeFox "This is a direct and unedited transcript from a recorded interview"

thegroupppp

It’s every fashion grads dream to create and launch their very own fashion label. These two passionate fashionista’s did just that, but without a fashion degree. Their desire and exploration of ideas were the foundation elements for succession. Life doesn’t always work out the way one plans it, and unexpectedly we are lead to a different path that awaits us, let’s call it DESTINY. (It’s a little bit girly, but c’mon sometimes things are out of our control!)

 

Meet the creative brains behind University Apparel; Jesse Gaarenstroom and Mark Jensen.

 

It all started for them just chatting away at Uni, conversing about how they both wished they could wear something comfortable and stylish rather than your typical boring trackies and hoodies. BANG! University Apparel was born, six months in and business is booming!

These guys are Melbourne based and not in it for the money, but for students by the students. We all love a local Aussie brand at an affordable price tag. I was able to score a one to one interview with Jesse, with the man himself and discovered more about his up-coming Melbourne label.

A) Hi Jesse, thank you for taking the time and coming for a coffee to chit chat about this exciting new brand you’re currently working on with Mark?

 

J) No problem, let’s get started!

 

A) What do you currently study Jesse?

 

J) I’m currently studying Bachelor of Commerce (B.Com.), Accounting, Finance & Financial Planning and working two jobs. It’s been a bit tough to juggle everything but, I love what I do!

 

A) How did university apparel come about?

J) Well Mark got me into this! It was his idea/brand first. We were at uni one day speaking about how we want fun and stylish comfortable clothing for university because when you go to uni you just want be in the best stylish comfortable clothing as possible especially after a big night out!

A) What is your role at University Apparel?

J) I control all the marketing and finance side but as well as coming up with ideas. There is more than two of us, actually about 4-5 people in the brand that also work behind the scenes like with the media/ pr and sourcing.

A) Is your clothing made in Australia? Are they pre-made or made to order?

J) The clothing is made in the states but is brought over from there and printed in Australia in a factory in NSW which then shipped to Melbourne The designs are done by Mark down here in Melbourne.

It’s printed by a method called DTG direct to garment, its basically like a big printer which prints very high quality onto the clothing.

photoshoot11

A) How do you go about designing the clothing and the different pictures you have on your Uni and Street wear?

J) Since we are only a new brand at the moment, we brainstorm ideas in a group to come up with the latest designs. Mark sometimes, on occasion  sources designs and prints to purchase.

 

A) So how does one go about creating their own fashion label or brand? Any advice?

J) It’s not as easy as I’d love to make it out to be. Part of this industry is working with copywriters for the purpose of advertising or marketing your business. Another fundamental step to protect your ideas is to patent the product. This grants the creator (us) of original work and exclusive rights to use and distribute our brands, logos and other designs. A consulting contract is beneficial to the client- consultant relationship as this protects your project – this is a must and can be costly, but worthwhile. Once you figure out everything and get things into order, it somewhat gets a little bit easier from there on.

A) What are your future plans for University Apparel?

J) Eventually, we want to expand and create more designs and venture into jeans, hats, shorts, and create more unique choice of prints and designs. Just everything and anything! We just need to get our name out there, we have another forty to fifty designs which haven’t been made yet. So stay tuned!

If you are interested in purchasing some of your own cool threads from University Apparel then check them out here

www.university-apparel.com.au. A pop up store will be held at Deakin University for O-week!

It was a pleasure to sit down with Jesse, it really goes to show if you have an idea or dream, pursue it and don’t let anyone tell you otherwise. ;)

photoshoot33