Georgia Guy

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www.georgiaguy.com.au

Georgia Palmer & myself

Georgia Palmer is the creator of Adelaide fashion label Georgia Guy. Having completed her advanced diploma of fashion design and technology at Tafe SA, graduating in 2011. Georgia  last year won Emerging Designer Award in 2013 and since then never looked back. Her unique brand is well known for her bold silhouettes and individual designs. Georgia takes pride in her quality of garments. Every piece is hand made in her Adelaide studio. From designing to patternmaking as well as cutting and sewing which makes every piece of her collection unique. Using materials sourced from around the world. Having a great attention to detail and highlighting on quality of craftsmanship. I met Georgia at the Norwood Parades for AFF2014. I was able to get a feel for her textures and quality of her garments which were so beautifully pieced together. Below I interviewed Georgia as she gives us an insight to her life as a designer.

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What made you create this label? Tell us your story about your label Georgia Guy?

After finishing my study it felt like a very natural progression to make, I wanted to create clothes that were modern, classic and feminine without being girlie. Georgia Guy is my maiden name so it really is a reflection of me, my style and my life. Wear ability is a key factor for me and something I really take into account when designing as I want customers to not just love their clothes but feel comfortable in them.

Did you study fashion?

I studied an advanced diploma of fashion design and technology at Tafe SA, graduating in 2011.

What is your experience working in the industry before creating your brand?

I had very little fashion industry experience prior to starting my label, which made it a little more challenging and a big learning curve! The year in-between finishing my study and putting together my first full collection (Spring Summer last year) was spent creating small runs of different styles and selling through a small Adelaide based boutique. I also worked in store once week which was great seeing first hand how customers reacted to my garments.

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How many years did it take for your idea to hit and start becoming a reality?

After spending a year making bits and bobs I put together a full collection and entered it into the SA emerging designer competition last year and won. That really gave me the boost that this dream could become a reality and what I was doing was worthwhile.

How did you select and source the materials you use for your collections? What’s the progress for you?

I tend to start off with a few designs in mind- key features/silhouettes and feel that I want to achieve before seeing a few local fabric agents. Fabric choice is a big dictator for my collections so once that is chosen I can get stuck into designing/patternmaking and sampling. My designs really evolve during the patternmaking and sampling process and during that time I can see how things will work together and any gaps in the collection I need to fill.

How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?

I try not to focus on gaining inspiration as it has always happened very organically for me, seeing a photo in a magazine or finding some fabric will set me off and once I’ve started ideas generally flow pretty easily. I try to keep up to date with what is going on in the world as well as spending a lot of time checking out fashion/street style blogs. I am very excited about the fashion icons exhibition which is coming to the Art Gallery of SA as historical fashion has always been very inspiring to me.

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Where is the final product made?

I work from a city studio which is a shared space with several other designers, photographers and an architect. From there I do all the designing, patternmaking, cutting and sewing. Every piece is hand made by myself which is incredibly time consuming but does give me complete control of every piece I put my name to.

Last year you won Emerging Designer Award at the Adelaide Fashion Festival’s Designer Showcase.

Tell us what was it like to win such a prestigious award what opportunities did it open for you?

That was such an amazing night, I can’t believe its been a year already! It was a huge surprise and honor to win as it was my first full collection and what a way to kick things off! Winning the award has opened many doors and helped me to promote my label in a way I could not have done before. As well as brand awareness it has given me as a designer and my label cred within the industry.

Your showcasing your collection at Adelaide fashion festival 2014 this year what direction have you taken with your collection this year?

My spring summer collection this year came from wanting to create a collection which has broad appeal and is wearable. I have also embraced the trend for sheer fabrics by sourcing a beautiful sheer stripe which I have accentuated by playing around with the direction of the stripes. The collection is light with crisp elements such as angled seams and clean silhouettes softened by the use of a beautifully soft cupro blend fabric. There is also a subtle sexiness to it through the use of open back tops which show off just enough skin and giving knee length lady like sheer skirts short lining. The result is casual elegant and easy to wear.

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Who’s your inspiration/ fashion designers who you look up to?

Locally I love checking out Bianca Spenders work as it has the clean modern feel I really love. Internationally I really love vintage YSL, Roskanda Ilinic, Gucci (especially the 70’s throwback collections) and most recently at New York fashion week Delpozo- loved it!

And lastly, any advice to people who want to get into the industry!

Be prepared to work really hard! Also, as in life, treat people how you want to be treated as it’s a close knit industry (especially in Adelaide).

Special thanks to Georgia Palmer xx Check out more of her beautiful collection from her new spring summer 14/15 collection online!

Website: www.georgiaguy.com.au Instagram: GEORGIA_GUYAU

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Three Of Something

 

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3ofomethingInside the world, three artistic and talented Sydney – based women have launched a collection of home grown couture and ran with it internationally. These awe – inspiring woman have come together through intermingle of fate to share their quest for success.

I present to you fashion icons Rebecca Carmody, Jane Kidston and Bree Hay – Hendry, founders of the label ‘Three of Something’. Coactively, they ooze passion and industry knowledge to inspire feminine style fashioning that stiking opulence entrance of a woman.

‘Three of Something’ label is no doubt in a league of its own appealing to any woman who aspires to feel and look timeless. The brand features inimitable prints, graphics and distinctive pieces to create this aesthetic collection.

Creating well – designed and versatile apparel’s ‘Three of Something’ is fast becoming the ‘go-to’ label for audacious and the ever so young at heart. ‘Three of Something’ influences a strong retail presence and is rapidly pacing among the creative tongues of the media and fashion blogger community.

‘Three of Something’ has adapted their cultured theme from a beautiful old Japanese tale to hallmark their clothing brand. And what an exotic theme it is! The moral for this indestructible team of woman is tapestry of faith and relentless strength binding them together regardless of the challenges and obstacles that may confront them.

This concludes my online interview with ‘Three of Something’. I was privileged to partake in an exclusive moment with this ‘going places’ team.

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What is your label about?

Easy to wear pieces that surpass what is common or usual.
What’s a usual day in the office for Three of something?

We all keep to ourselves doing our own thing. We come together to collaborate on product and marketing.
Did you perviously study fashion? If not what did you study?

Yes - I did fashion at Whitehouse
What is your favorite part about being a fashion designer?

Seeing my ideas come to life....I love walking down the street and seeing someone in one of our garments.
How did you select the materials you used?
We pick what we love

How did you get started in all this?

We all met at a previous employer. A combination of right time and right place for all of us.
How many in your team?

It is just the three of us with a production coordinator. We do everything.
How did you get to where you are now with your label?

We all had a lot of industry experience before we started. But it takes a lot of hard work. It is not very s!
Before creating your brand did you work for another label?
We have nearly 30 years industry experience between us!

How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?

All three of us contribute from different inspirations. It can come from anywhere.... A holiday in Bali, a print, a feeling....
Who is your target market?

Young women 18-30. And those young at heart!
How do you go about sourcing your products?

We work closely with our factories.
Where is the final product made?
China

What’s your current achievement with the brand that you are most proud of?
Launching the brand in USA


How many years did it take for your idea to hit reality and start becoming a reality?

We have been around for 2 years now. Things moved pretty quickly once we decided this was what we wanted to do
Any difficulties in creating and production?

Yes, quality and attention to detail are so important.

What are your future plans with your label?

We have would like to move into the UK and European markets, grow our online business.
Who’s your inspiration/ fashion designers who you look up to?

There really are too many to mention!
What’s your feeling for future trends

Stay classic!
And lastly, any advice to people who want to get into the industry!

Get as much experience in as many different areas of the industry as possible. Learn all you can!

 

 

Special thanks to Three of something 

ALAS

 

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About the creators of ALAS

Betony and Kelly first met on their first day of class at university in Brisbane. At the time they both shared  a common interest both obsessed with the 60’s and gravitated towards each other. Soon after they fast realised they both had grown up in the same area of north west NSW, and had even competed in the same regional drama events as kids without officially meeting each other. 

 

Over the course of their fashion design degree they discovered a shared aesthetic and approach to sustainability, which led to their collaboration in designing their final uni year collection. The range attracted interest from local boutiques from there they started their first sustainable womenswear brand. However their brand was developing quickly and less likely to stop they decided it was best to travel while they had the time. The besties packed their bags as to only assumed what they thought was only to be a year holiday but instead it ended up being a two year life changing stint in London designing for numerous labels, from one off garments for London Fashion Week to mad up-cycling projects for Topshop. 

About ALAS

ALAS sleepwear allows you to sleep and dream in complete comfort, with peace of mind. Made in india where The range is made of hand loomed wovens and supple organic jersey. The cotton is grown in india as well as spun,woven and dyed.

The designers at ALAS have endeavoured to create a brand that is socially and ecologically responsible, allowing the wearer to sleep and dream in complete comfort, with peace of mind.

Their garments are constructed with GOTS (Global Organic Textile Standard) or Fairtrade accredited cotton, meaning that the cotton has been farmed without any dangerous chemicals,pesticides and fertilisers. The fabrics are then dyed and printed using methods that avoid harmful AZO's and formaldehyde! As well all their packaging,swing tags and business cards are recycled and recyclable. Keeping it all eco friendly. 

 

Why you created ALAS/why ethical fashion is important ?

 

For us, it just seemed like common sense. If you are going to create something, why not make a positive difference, minimize your negative impact and connect with the whole production process on a holistic level? As designers, we have a responsibility and we feel that for a product to be truly beautiful it can’t have an ugly past saturated in exploitation of the environment or people. Farmers, dyers, spinners and sewers are all integral parts of creating a garment and we all need to respect them.

 

Our hope for the future is that ethical fashion will become more prevalent, and, with this mind, we are determined to heed the lessons we have learned along the way and continue to champion ethical fashion.

Meaning of ALAS?

ALAS is an acronym for All Light, All Shadow. This concept is the basis of inspiration for the all-organic Australian sleepwear label, whose colourful,comfortable garments take the wearer from day to night, waking to sleeping. 

 


What inspires Betony and Kelly?

Cherishing the tiny aspects that make up our world, the designers are inspired
by a myriad of things..the beauty of hummingbirds, the colour of coral,
natural symmetry and practical simplicity.


Difficulties
Some of our greatest barriers have arisen from their manufacturing process, which mostly takes place in India. By basing our operations in India, we source some of the world’s best-quality organic cotton from local growers, and also provide new employment opportunities. But the initial search for a manufacturer that could produce quality garments proved harder than we had imagined - we aren't after cheap prices, we want quality. 
It can be a long process finding our ethical makers, and we travel to India to meet with them directly. We literally get a handful of contacts, hop in a rickshaw and after about 10 stops (asking for directions) we find the places! Sometimes it leads us to beautiful women’s co-ops in the middle of slums, other times we end up in large industrial facilities with state of the art machines. We need to visit the factories first hand to be sure they are genuine and share similar ethics, it’s not as black and white as “oh this factory has this accreditation”
As well as producing quality garments, another ongoing challenge is ensuring that every step of the process is transparent and fair. This involves considerations such as visiting our factories and suppliers in India, using certified-organic cotton and ensuring that dyes don’t end up in rivers


ALAS recently won the 'Pure Spirit Award' - a category of the

UK based Ethical Fashion Forum's Innovation Awards.

 

Betony and Kelly have a beautiful studio as well 
we were lucky enough to have these photos for an insight to you all of their studio! 
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Their new collection Telescope 
 The prints and colour schemes in the ALAS are not only unique but colourful as well.
A large amount of energy goes into the after care of clothing, so please be mindful. You can machine wash your ALAS garment in cool water, and drip dry to reduce energy consumption. 

T-shirt & track pants Sweatshirt & leggings Lavender PJ set Butterfly shirt & bloomers Butterfly raglan & jersey pants

 Special thanks to Betony and Kelly & Kate from Pistol PR 
http://shop.alasthelabel.com/