We all love a good pair of jeans, it’s a must have essentials in our wardrobe. Res Denim is vastly influenced by grunge and youth rebellion. Locally designed right here in Melbourne their denim is crafted to perfection for all body types and shapes. Created not so long ago in 2012 and has now taken the U.S by storm. Res denim is an influx of the 60s right through to the 90s influence rewind and is here to stay and is going stronger then ever.
I interviewed Elly Frango head designer at Res Denim, as she describes a captivating insight about herself and Res Denim.
Tell us a little bit about yourself Elly about your fashion journey about where you are today.
I grew up in a small town learning ballet for many years and had a huge love of dress ups and costume; I was forever customizing my own clothes. From there I studied fashion and have been working as a designer since 2001. Very early in my career I knew I wanted to specialise in denim. Growing up in the heart of the 90s I loved rock and metal and was constantly inspired by denim icons such as Kurt Cobain / Nirvana, Metallica and Guns’n'Roses. I’m not sure my design career was going to go any other way, the inspiration for my calling was far to magnetic.
I began working for iconic Australian denim company Bradmill as a denim trend Bradmill cotton mills opened in 1927 in Yarraville, Melbourne and have been providing fabric to both the local and international market ever since. Here I worked with the owner of Bradmill who continues to be an amazing mentor for me. Since then I have travelled the globe forecasting and designing for many major players in the denim industry. A few years down the track RES Denim was born and I am really enjoying the entire creative process.
Tell us about Res Denim?
RES Denim is a Melbourne based denim label with over two decades of experience in the denim and apparel industry. Our Parent company Bradmill were the first denim manufactures in Australia, supplying denim to some of the worlds most iconic denim brands.
Using premium European fabrics from Turkey & Spain, combined with heritage Bradmill fabrics, we continue to innovate traditional denim techniques, expertly crafting them for the modern individual.
We’re inspired by the denim icons of the 60s right through to the 90s, legends such as Kurt Cobain and Blondie. We look to the vintage classics to inspire our modern interpretations.
What is “usual” day in head office at Res Denim?
The great thing about this industry, and my job in particular is that not every day is the same. My days often involve anything and everything, whether it be fabric sourcing, development of new wash techniques, ranging collections, research and storyboarding, inventing new fits, and everything in between. I’m constantly liaising with production, factories and fabric mills. Another part of the job is brainstorming and getting creative with the sales and marketing team. It’s a great environment that’s inspiring and high energy.
How do you gain inspiration for different looks/types of jeans you come up with for Res Denim?
Vintage clothes, old or new fabrics, photographs and books, constantly inspire me. I collect vintage denim and leather along with original band tees and vinyl. Music is a huge inspiration for me, I’m into rock, southern rock and metal from the 1970s and 80s. I look to vintage men’s denim for inspiration. Male denim icons are my vice, Bon Scott, Jeff Bridges, Slash, Robert Plant, James Hetfield and Bruce Springsteen just to name a few.
How do you source your denim?
The most amazing thing about being the in-house brand of our parent company Bradmill is that I have access to so many amazing and luxurious fabrics. We use both vintage Bradmill heritage fabrics and also top of the range Turkish and Spanish fabrics.
Denim trends what will we see in the near future?
For women’s fits the super high-waisted jeans like our Harrys Hi, Gettin Hi and our Wanda are becoming the most requested styles, however people cannot get enough of our torn and deconstructed jeans. Colour wise white jeans are currently making a huge surge along with worn and blue/black denim.
Is it true we should wait a couple of months before we wash our jeans?
Denim is made from cotton a living breathing organism so its not really supposed to be washed. Jeans that have holes and are bleached back have had so much done to them during the process that washing them constantly just destroys them further. I rarely wash my jeans, I usually just hang them up in the bathroom to get steamed whilst I’m in the shower or inside out in the shade on the line, even the dryer on low heat with a dryer sachet works. But if I really must wash, it’s usually cold-water hand wash with some salt or low enzyme washing detergent and some fabric softener.
And lastly any advice to anyone who wants to become a designer or specialise in denim?
My advice to anyone wanting to work in design or denim is to firstly study, even if it’s just a course in materials, pattern making, or sewing. I also highly recommend that you also learn illustrator and excel. If you can work in retail this will give you invaluable insight into what the end product of the industry looks like. Intern with anyone that you think might provide you with a solid experience in the field that you want to be in, don’t turn away any offered opportunities you never know where they might take you or what you will learn. Be prepared to listen, work hard and be open to criticism and know that even after 14 years in the industry I’m still learning. Finally always be passionate and experiment whenever you can.
Ps, I love Res Denim thank you for creating Res Denim!
aww thank you xx
Special thanks to Elly
Inside the world, three artistic and talented Sydney – based women have launched a collection of home grown couture and ran with it internationally. These awe – inspiring woman have come together through intermingle of fate to share their quest for success.
I present to you fashion icons Rebecca Carmody, Jane Kidston and Bree Hay – Hendry, founders of the label ‘Three of Something’. Coactively, they ooze passion and industry knowledge to inspire feminine style fashioning that stiking opulence entrance of a woman.
‘Three of Something’ label is no doubt in a league of its own appealing to any woman who aspires to feel and look timeless. The brand features inimitable prints, graphics and distinctive pieces to create this aesthetic collection.
Creating well – designed and versatile apparel’s ‘Three of Something’ is fast becoming the ‘go-to’ label for audacious and the ever so young at heart. ‘Three of Something’ influences a strong retail presence and is rapidly pacing among the creative tongues of the media and fashion blogger community.
‘Three of Something’ has adapted their cultured theme from a beautiful old Japanese tale to hallmark their clothing brand. And what an exotic theme it is! The moral for this indestructible team of woman is tapestry of faith and relentless strength binding them together regardless of the challenges and obstacles that may confront them.
This concludes my online interview with ‘Three of Something’. I was privileged to partake in an exclusive moment with this ‘going places’ team.
What is your label about?
Easy to wear pieces that surpass what is common or usual.
What’s a usual day in the office for Three of something?
We all keep to ourselves doing our own thing. We come together to collaborate on product and marketing.
Did you perviously study fashion? If not what did you study?
Yes - I did fashion at Whitehouse
What is your favorite part about being a fashion designer?
Seeing my ideas come to life....I love walking down the street and seeing someone in one of our garments.
How did you select the materials you used?
We pick what we love
How did you get started in all this?
We all met at a previous employer. A combination of right time and right place for all of us.
How many in your team?
It is just the three of us with a production coordinator. We do everything.
How did you get to where you are now with your label?
We all had a lot of industry experience before we started. But it takes a lot of hard work. It is not very s!
Before creating your brand did you work for another label?
We have nearly 30 years industry experience between us!
How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?
All three of us contribute from different inspirations. It can come from anywhere.... A holiday in Bali, a print, a feeling....
Who is your target market?
Young women 18-30. And those young at heart!
How do you go about sourcing your products?
We work closely with our factories.
Where is the final product made?
What’s your current achievement with the brand that you are most proud of?
Launching the brand in USA
How many years did it take for your idea to hit reality and start becoming a reality?
We have been around for 2 years now. Things moved pretty quickly once we decided this was what we wanted to do
Any difficulties in creating and production?
Yes, quality and attention to detail are so important.
What are your future plans with your label?
We have would like to move into the UK and European markets, grow our online business.
Who’s your inspiration/ fashion designers who you look up to?
There really are too many to mention!
What’s your feeling for future trends
And lastly, any advice to people who want to get into the industry!
Get as much experience in as many different areas of the industry as possible. Learn all you can!
Special thanks to Three of something
University ApparelBy LeBlondeFox "This is a direct and unedited transcript from a recorded interview"
It’s every fashion grads dream to create and launch their very own fashion label. These two passionate fashionista’s did just that, but without a fashion degree. Their desire and exploration of ideas were the foundation elements for succession. Life doesn’t always work out the way one plans it, and unexpectedly we are lead to a different path that awaits us, let’s call it DESTINY. (It’s a little bit girly, but c’mon sometimes things are out of our control!)
Meet the creative brains behind University Apparel; Jesse Gaarenstroom and Mark Jensen.
It all started for them just chatting away at Uni, conversing about how they both wished they could wear something comfortable and stylish rather than your typical boring trackies and hoodies. BANG! University Apparel was born, six months in and business is booming!
These guys are Melbourne based and not in it for the money, but for students by the students. We all love a local Aussie brand at an affordable price tag. I was able to score a one to one interview with Jesse, with the man himself and discovered more about his up-coming Melbourne label.
A) Hi Jesse, thank you for taking the time and coming for a coffee to chit chat about this exciting new brand you’re currently working on with Mark?
J) No problem, let’s get started!
A) What do you currently study Jesse?
J) I’m currently studying Bachelor of Commerce (B.Com.), Accounting, Finance & Financial Planning and working two jobs. It’s been a bit tough to juggle everything but, I love what I do!
A) How did university apparel come about?
J) Well Mark got me into this! It was his idea/brand first. We were at uni one day speaking about how we want fun and stylish comfortable clothing for university because when you go to uni you just want be in the best stylish comfortable clothing as possible especially after a big night out!
A) What is your role at University Apparel?
J) I control all the marketing and finance side but as well as coming up with ideas. There is more than two of us, actually about 4-5 people in the brand that also work behind the scenes like with the media/ pr and sourcing.
A) Is your clothing made in Australia? Are they pre-made or made to order?
J) The clothing is made in the states but is brought over from there and printed in Australia in a factory in NSW which then shipped to Melbourne The designs are done by Mark down here in Melbourne.
It’s printed by a method called DTG direct to garment, its basically like a big printer which prints very high quality onto the clothing.
A) How do you go about designing the clothing and the different pictures you have on your Uni and Street wear?
J) Since we are only a new brand at the moment, we brainstorm ideas in a group to come up with the latest designs. Mark sometimes, on occasion sources designs and prints to purchase.
A) So how does one go about creating their own fashion label or brand? Any advice?
J) It’s not as easy as I’d love to make it out to be. Part of this industry is working with copywriters for the purpose of advertising or marketing your business. Another fundamental step to protect your ideas is to patent the product. This grants the creator (us) of original work and exclusive rights to use and distribute our brands, logos and other designs. A consulting contract is beneficial to the client- consultant relationship as this protects your project – this is a must and can be costly, but worthwhile. Once you figure out everything and get things into order, it somewhat gets a little bit easier from there on.
A) What are your future plans for University Apparel?
J) Eventually, we want to expand and create more designs and venture into jeans, hats, shorts, and create more unique choice of prints and designs. Just everything and anything! We just need to get our name out there, we have another forty to fifty designs which haven’t been made yet. So stay tuned!
If you are interested in purchasing some of your own cool threads from University Apparel then check them out here
www.university-apparel.com.au. A pop up store will be held at Deakin University for O-week!
It was a pleasure to sit down with Jesse, it really goes to show if you have an idea or dream, pursue it and don’t let anyone tell you otherwise. ;)