It's hard to find that perfect shirt, without it looking like you've borrowed it from your boyfriend.
Celina is the designer behind Camixa shirts, originally from Italy she knows a good quality shirt when she sees one. When she came to OZ she took things into her own hands, literally and Camixa shirts was born.
Tell us about your brand Camixa, how did your idea become the flourished brand it is today?
Camixa is a women's shirt brand born from the passion for shirts.
Craft & decor designer in Italy, I moved to OZ six years ago (married to an Australian) where I soon found out I couldn't find some nice shirts. So I decided to design them myself :)
I started with classic fitted shirts, as they use in Europe, and now we focus on shirts "perfect for traveling": casual and relaxed, easy to dress-up or down.
Who is the Camixa girl?
A Camixa girl is a likes to look "on point" with "nonchalance" –sorry for the double Frenchism
You have a great range of different shirts from plaids to denim, what give you inspiration to create each collection?
In general, I look what's around. Lately, the styles and inspirations have been coming from laid back vintage style plaids, washed and distressed European denim and fine natural Italian linens.
I like to observe the Aussie relaxed, easy-going style. I love the casual, simple, effortless attitude... But I keep in mind that there are many sophisticated girls that like something that can be dressed up.
What is the process for you of creating a shirt, how do you source your materials? Do you create your own patterns?
For sourcing fabrics: I've been going to the two annual fabric trade shows in Milan. But we also source fabrics through the shirt makers (they send us fabric swatches after our specifications/projects). I design the shirts, send all measurements and details to the shirt-maker and they make the patterns. Once the sample is made, I try it on and adjust, if needed and proceed from there.
During the process of creating your brand, what did you experience starting out?
The hardest thing was understanding the Australian style, which is different from the Italian I was used to. Then branding and being seen. But I know start up are always hard work.
Favourite part of being a designer?
Wearing something that was just an idea... it's like when you plant a seed and a beautiful flower flourishes thanks to your care.
Advice to all students that want to get into the design industry?
Persistence. Be prepared to have lots of doors closed. Keep knocking.
Your favourite shirt right now is….
The Black Rock you styled!
Gold or Silver?
Gold for this year :)
I never leave the home without my…….
Pencil and Moleskine
My dream location for my next shoot would be…..
Sicily, I love it and there are some many placesin this small island perfect for shootings: Caltagirone, Erice, Taormina, Siracusa, la Scala dei Turchi (google them!).
Thank you Celina