Kate knew she always wanted to be in fashion and has been sewing ever since she was 14 years old. From gloves to bags and eventually party dresses. At the time she was unsure that fashion could only be a hobby, she went on to study journalism and soon to realise her passion was for design and turned her hobby into a career and studied fashion design at RMIT . Being inspired by the world around her, including the most delicate pieces of lace and embroidery. Taking her creative journey of her own with her passion of lingerie beyond just an idea. Showing practice makes perfect, but industry based knowledge is the golden key.
During the course, we did a unit on lingerie and I instantly fell in love with the concept. For my final assessment, I made a bodysuit, a padded bra and a bralette and it marked really well. With that positive feedback, I started making bralettes at home and posting them on Instagram, and it all sort of grew from there. People started to buy them, and it was really hard to keep up with the demand, as I was hand making everything by myself.
I am a lover of fine, beautiful fabrics. I can get so inspired by the tiniest bit of vintage lace or a beautiful lace trim so I always start my collection looking at fabrications.
Travelling is a big one- I went to India for a few months just after I started KAT and it was actually amazing how inspired I felt. The fabrics over there are gorgeous and a lot were embroidered so it was absolute heaven for me, I had my sketchbook in hand constantly!
I learnt proper sewing techniques at University, (however this does not mean I am good at sewing by any means haha. I am so messy! )
iPhone (Instagram never sleeps!)
Flats
Special thanks to Kate xxx
RACHELALEX
Rachel and Alex are the ultimate sister Sydneysider fashion designer duo. Their self named brand RACHELALEX is a high-end contemporary style which reflects within their collections. Having an array of beautiful digital prints and fine silk get-ups suited for all occasions.
So far they've not only made their fashion imprint in the land of Aus, but are internationally recognised in New York, Paris and Los Angeles.
These two inspiring passionate Aussie babes share their story so far and their experience in the fashion world, along with explaining process creating unique in house designs.
You've just launched your independent label and you're both Sydney based, what made you want to create RACHELALEX?
Since we can remember, we have both always wanted to collaborate together on a creative venture. The initial idea of the RACHELALEX brand came about after Alex's graduating collection was selected to show at Who's Next Pret-A-Porter Paris Trade Show and we met with international buyers, press and manufactures.
The conversations that followed from people we met whilst in London and Paris really helped us solidify our idea and plan the RACHELALEX brand.
How long does it take to get your idea from pen and paper to runway ready?
The overall timeframe from initial brainstorming and development, to the final sample product is roughly 8 to 12 week cycle.
Do you create all your digital prints? If so what was the process and inspiration behind your current collection?
Yes, all digital prints are designed in-house by Rachel. When formulating imagery for our collections, we use our own photography and illustrations, which we both produce and then Rachel creates digitised collages of the two mediums. Our current collection "Distinct Ambiguity" evokes an interpretation of visual interplay, fusing elements of paper weaving, folded pleats and liquefied surfaced. The collection reflects the idea of calmness in motion, which is apparent in its array of bold visual textures and soft fabrications. The dynamic contouring of each exclusive prints forms a simple, effortless charm that compliments each garment.
Where do you both gain inspiration from?
Colour is a major aspect to our work and we find ourselves contentiously attracted to the natural, vivid tones of the Australian landscape. Living on Sydney's foreshore, it's hard not to miss the enchanting deep blue and green tones of the harbour and surrounding national parks.
Most biggest achievement so far with your brand?
MBFW2014 and having the opportunity to show overseas.
Advice to fashion students out there wanting to create their own label and get their foot in the door ?
Make sure you are prepared for never-ending challenges and are well equipped to overcome unexpected obstacles. Also, allow yourself plenty of time to plan, develop and execute your collections, as having your own small business is more than a full-time job.
Foxy Quick Q's
If I wasn't doing fashion i'd be…..
R: Working at Pixar
A: A Naturopath
I never leave the home without my….
R: 10 year old jet black Cocker Spaniel called Byron :)
A: The Initials black saffino leather clutch, I take it everywhere! My dear friend Olivia launched The Initials in the past month, offering beautiful, high-end, and unique leather products.
Describe the fashion industry in three words?
Spontaneous, visionary and challenging.
Favourite food?
R: I know what Alex is going to say...
A: Maple Syrup!
Special thanks to Rachel & Alex.
Stand out from the crowd and wear one of these collectible and unique designs today