KIRSTY IRWIN

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Kirsty Irwin is a self-taught fashion designer from Adelaide. Having started at a young age her talent was strong and didn’t go unnoticed. Before Kirsty would get ready for the weekend she would think to herself “if I could wear anything what would it be”?. From there she would then go on to design her own clothes and draw them from scratch. Such a talented person it takes to do this. Kirsty first began working in retail and from there working as a wholesale fashion agent. After gaining experience she then went on to create KIRSTY IRWIN &  JAGGAR the label. Now relaunching her self-named brand  KIRSTY IRWIN. One of her main focuses is on cutting edge style, and quality as well as high-end pieces for individuals.

aboutagirl

You’ve created not one but two labels! Tell us about JAGGAR The Label. How was it creating your first brand? It must’ve been exciting to get your ideas out and creating a collection!

I had actually started Kirsty Irwin before JAGGAR & that is how Australian Fashion Labels stumbled upon me as a designer. Starting up a label is a very exciting experience and I would encourage anyone to give it a crack, if you have a true passion for it.

Tell us, What made you want to create your own self-named label? 

Although I had almost complete creative control with JAGGAR, designing/owning your own namesake label is a completely different experience. This is what I have always wanted to do in life, so I’m just going for it!

Typical day in the office?

Step 1- Get caffeinated… This is a very important step!

Step 2- Answer the abundant amount of emails you have received overnight.

Step 3- Could be anything! The best thing about this job is that no day is the same. Anything from designing, fittings, fabric approvals, to the administration side of the business.

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What inspires you when you’re designing a collection?

I find both music & travel my biggest sources of inspiration.

How do you go about sourcing your products? Especially leather, I’ve always been so curious about the process (I'm a big fan of leather jackets… I love them!) Tell us about how you source your leather- to creating a leather jacket or leather skirt. What is the process?

I am a huge leather lover, as you probably know. So it’s all about the quality of the leather. I don’t start designing until I have found the leather that puts a smile on my dial. The process for leather styles always take a little longer, so I have to do these styles before the rest of the collection. So it’s really the leather that sets the mood for the collection sometimes.

What’s it like to see both worlds from model to fashion designer?

My sister is the one living the #modellife! I decided to stop that at a very young age. I think immersing yourself in as many sides of the fashion industry is always a good idea.

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What is the most challenging thing about creating a label?

There is so much more to it that just designing. Obviously the business side is another huge aspect. You have to wear many hats, so sometimes you aren’t going to know how to wear some of them.

……And the most rewarding? If I see someone in one of my designs as I am walking down the street I give myself a little mental fist pump. I get a real kick out of girls that just contact me on social media, appreciating all the time and effort gone into their garment.

How would you describe your personal style? Does it reflect into your designs?

I always cringe when having to describe my “style”… I like to mix grungy, worn in pieces & match it back with more structured, sophisticated style. This will definitely be imminent in the KIRSTY IRWIN collections.

Your biggest achievement with your brand?

Seeing JAGGAR on the runway at  Fashion Week, has been my career highlight so far. Watch this space!

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And lastly, any advice  and tips to people who want to get into the industry!

Prepare to work hard & be ready to overcome some hurdles along the way… It’s a wild ride, so make sure you hang on!

Special thanks to Kirsty xx Website: http://www.kirstyirwin.com Instagram: kirstyirwinofficial Blog: http://kirstyirwin.blogspot.com.au

5 Second chit-chat with Kirsty…

Most treasured item in your closet? My first ever design… A pair of crazy leather pants!

The person that inspires me the most…… My amazing boyfriend, Tom! He is pretty much a design assistant ha ha.

When I leave the house I never leave without my…..My phone! Instagram never sleeps.

Dream location shoot? Somewhere no one else has ever been allowed.

If I could go anywhere right now I’d go to…………………………… Mexico!

Describe the fashion industry in three words. Exciting, innovative & challenging.

Definition of Style. What does style mean to you? I personally think true style is not something that can be taught; you are born with it running through your veins.

Millicent Elizabeth : Tiffany Stuckey

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Not to long ago, I became acquainted with Tiffany at the Adelaide fashion festival. We then spoke about her personal brand and from there she explained about what she did. Her brand Millicent Elizabeth is dedicated to providing classical styles for the busy modern woman.

Millicent Elizabeth is a premium Australia clothing label. Made by hand in Australia with the use of superb natural fibers. It is a unique label in a world of mass-market fashion, as garment production is limited to just 100 garments per style. It offers clients a unique opportunity to own these limited designs as once they sell out to be collectable styles.

Tiffany has built her brand on the principle of clean modern understated elegance. Her range is clean cut and exquisitely classic. This is a powerful range and classical that will never go out of fashion and very useful for everyone’s wardrobe.

“Our philosophy is based on the fundamentals that less is more harmonised with smart design which enhances the wearers natural beauty.”

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What made you create Millicent ElizabethTell us your story and your brand name.

 My brand names comes from my two middle names which are named after my great-grandmothers. I started Millicent Elizabeth because I felt frustrated as a shopper and couldn’t find a modern minimalist women’s wear brand, in luxurious fabrics.

How did you get started in the industry? I started off in Merchandising

Have you always wanted to be a fashion designer? No, I tried a few things before fashion, jewelry design and found it took too long to get tot the end result, I’m pretty impatient, after I design something I want to see it in the flesh straight away to see if works or not.

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Where did you study fashion? TAFE SA

How do you go about sourcing your products? I don’t source, I design, pattern make and sew it all together myself. Proudly Australian designed and made!

How long is the process of a Season collection? it takes at least 2-3 months to put a collection together, source fabrics, designing and fitting.

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What is the feeling like seeing your collection on runway? It was a phenomenal feeling, it takes your breath away, make all the blood sweat and tears worth it.

Where is the final product made? In my studio, in the Mill (artist hub)

What is your favorite part about being a fashion designer? Seeing your designs on customer, make them feel beautiful confident and make the piece their own.

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How and what gives your inspiration for each collection? my designs are very architectonic, so I look at architecture, art, interior design and film

Who is your target market?

25- 40 year old women who love design and who love the design detail, it’s the all in the detail. I find a lot of my clients are in the design field themselves architects and interior designers.

How would you describe your personal style? Does it reflect into your designs?

I’m very minimalistic, I don’t like over embellishment, for me less is more, black is certainly my favorite colour. I love fabric but I chose texture over print.

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What’s your current achievement with the brand that you are most proud of?

Coming runner-up at this year Emerging Designer Award at the Adelaide Fashion Festival

Who’s your inspiration/ fashion designers who you look up to? Alexander Wang for Balenciaga, he was the one to bring back-packs in an elegant way.

And lastly, any advice to people who want to get into the industry! My advice is learn as much as possible from others, as people are your greatest source of information.

If you want to start a label, embodied your brand you are your greatest advertisement.

Special thanks to Tiffany xx

Website Instagram: @millicentelizabethlabel

casper&pearl

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Casper&pearl was created by eighteen year old, self-taught  South Australian designer Stacey Hendrickson in 2011. Since it's inception, the label has seen itself in international publications and on the backs of celebrities such as Ashley Madekwe, Becca Tobin, Aimee Song and Bambi Northwood-Blyth. In just three short years the brand has emerged itself as the one to watch, being stocked in high profile boutiques across Australia, New Zealand, United States and Canada including Urban Outfitters and Revolve Clothing.In each of casper & pearl's seasonal collections you will find more than just quirky and creative clothing,you'll find a concept and a story that is told through shapes, fabrications and exclusive prints. Metaphors and hidden meanings are encapsulated to create archive pieces of art and expression; worth collecting and cherishing forever. To wear the brand is to embrace an expression of love and personal exploration, each time you slip into one of their pieces, you become a part of an exclusive fanciful world.

With each new season the brand strives to deliver beautiful and high quality product to an ever-growing global fan base. A strong design aesthetic that screams femininity, playfulness and confidence underlies within each collection and resonates with their signature eccentric style. It's thanks to the design teams' meticulous eye for detail and innovative ideas that girly girls across the globe can stand out in the crowd.

I personally met Stacey at the Norwood Parades, it was lovely to meet  Stacey and have her story about her brand and  range  story  featured on my blog. Her passion creativity shines out from her collection. Stacey’s hard work and determination has definitely paid off.

 

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What made you create casper&pearl -  Tell us your story and about your brand name.

Casper was my nickname growing up as I was so pale, and Pearl was my best friend’s nickname. We played in paddocks and had tea parties, I see the c&p woman as a girly, fun and sweet spirit, just like a child.

How did you get started in the industry? I made my own clothing, and then clothing for friends and family. I’m a self taught designer, and just started out by having a market stall at the Gilles St Markets

Have you always wanted to be a fashion designer?

Yes, definitely. I had no other option.

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Where did you study fashion?

I studied at TAFE SA for a semester, but I started casper&pearl at the same time so I had to make a decision because I didn’t have time for both.

What is the feeling like seeing your collection on runway?

Amazing – I can’t describe it.

How do you go about sourcing your products?

I make and design my own fabrics.

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How long is the process of a Season collection?

About six months?

Where is the final product made?

China

What is your favorite part about being a fashion designer?

Making my day dreams into tangible form.

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How and what gives your inspiration for each collection?

Overseas runways, street style, story books, history, art.

Who is your target market?

Feminine and quirky women aged 18-25

How would you describe your personal style? Does it reflect into your designs?

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Yes definitely – very bright, colourful and comfortable. What’s your current achievement with the brand that you are most proud of?

Dressing Ashley Madekwe! And being stocked on Nasty Gal

Who’s your inspiration/ fashion designers who you look up to?

I love Christopher Kane and Valentino

And lastly, any advice to people who want to get into the industry!

Don’t give up or listen to people that tell you that you can’t.

Special thanks to  Stacey xx

Website: casperandpearl.com Instagram: casperandpearl Facebook: https://www.facebook.com/casperandpearl

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Georgia Guy

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www.georgiaguy.com.au

Georgia Palmer & myself

Georgia Palmer is the creator of Adelaide fashion label Georgia Guy. Having completed her advanced diploma of fashion design and technology at Tafe SA, graduating in 2011. Georgia  last year won Emerging Designer Award in 2013 and since then never looked back. Her unique brand is well known for her bold silhouettes and individual designs. Georgia takes pride in her quality of garments. Every piece is hand made in her Adelaide studio. From designing to patternmaking as well as cutting and sewing which makes every piece of her collection unique. Using materials sourced from around the world. Having a great attention to detail and highlighting on quality of craftsmanship. I met Georgia at the Norwood Parades for AFF2014. I was able to get a feel for her textures and quality of her garments which were so beautifully pieced together. Below I interviewed Georgia as she gives us an insight to her life as a designer.

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What made you create this label? Tell us your story about your label Georgia Guy?

After finishing my study it felt like a very natural progression to make, I wanted to create clothes that were modern, classic and feminine without being girlie. Georgia Guy is my maiden name so it really is a reflection of me, my style and my life. Wear ability is a key factor for me and something I really take into account when designing as I want customers to not just love their clothes but feel comfortable in them.

Did you study fashion?

I studied an advanced diploma of fashion design and technology at Tafe SA, graduating in 2011.

What is your experience working in the industry before creating your brand?

I had very little fashion industry experience prior to starting my label, which made it a little more challenging and a big learning curve! The year in-between finishing my study and putting together my first full collection (Spring Summer last year) was spent creating small runs of different styles and selling through a small Adelaide based boutique. I also worked in store once week which was great seeing first hand how customers reacted to my garments.

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How many years did it take for your idea to hit and start becoming a reality?

After spending a year making bits and bobs I put together a full collection and entered it into the SA emerging designer competition last year and won. That really gave me the boost that this dream could become a reality and what I was doing was worthwhile.

How did you select and source the materials you use for your collections? What’s the progress for you?

I tend to start off with a few designs in mind- key features/silhouettes and feel that I want to achieve before seeing a few local fabric agents. Fabric choice is a big dictator for my collections so once that is chosen I can get stuck into designing/patternmaking and sampling. My designs really evolve during the patternmaking and sampling process and during that time I can see how things will work together and any gaps in the collection I need to fill.

How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?

I try not to focus on gaining inspiration as it has always happened very organically for me, seeing a photo in a magazine or finding some fabric will set me off and once I’ve started ideas generally flow pretty easily. I try to keep up to date with what is going on in the world as well as spending a lot of time checking out fashion/street style blogs. I am very excited about the fashion icons exhibition which is coming to the Art Gallery of SA as historical fashion has always been very inspiring to me.

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Where is the final product made?

I work from a city studio which is a shared space with several other designers, photographers and an architect. From there I do all the designing, patternmaking, cutting and sewing. Every piece is hand made by myself which is incredibly time consuming but does give me complete control of every piece I put my name to.

Last year you won Emerging Designer Award at the Adelaide Fashion Festival’s Designer Showcase.

Tell us what was it like to win such a prestigious award what opportunities did it open for you?

That was such an amazing night, I can’t believe its been a year already! It was a huge surprise and honor to win as it was my first full collection and what a way to kick things off! Winning the award has opened many doors and helped me to promote my label in a way I could not have done before. As well as brand awareness it has given me as a designer and my label cred within the industry.

Your showcasing your collection at Adelaide fashion festival 2014 this year what direction have you taken with your collection this year?

My spring summer collection this year came from wanting to create a collection which has broad appeal and is wearable. I have also embraced the trend for sheer fabrics by sourcing a beautiful sheer stripe which I have accentuated by playing around with the direction of the stripes. The collection is light with crisp elements such as angled seams and clean silhouettes softened by the use of a beautifully soft cupro blend fabric. There is also a subtle sexiness to it through the use of open back tops which show off just enough skin and giving knee length lady like sheer skirts short lining. The result is casual elegant and easy to wear.

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Who’s your inspiration/ fashion designers who you look up to?

Locally I love checking out Bianca Spenders work as it has the clean modern feel I really love. Internationally I really love vintage YSL, Roskanda Ilinic, Gucci (especially the 70’s throwback collections) and most recently at New York fashion week Delpozo- loved it!

And lastly, any advice to people who want to get into the industry!

Be prepared to work really hard! Also, as in life, treat people how you want to be treated as it’s a close knit industry (especially in Adelaide).

Special thanks to Georgia Palmer xx Check out more of her beautiful collection from her new spring summer 14/15 collection online!

Website: www.georgiaguy.com.au Instagram: GEORGIA_GUYAU

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