Casper&pearl was created by eighteen year old, self-taught South Australian designer Stacey Hendrickson in 2011. Since it's inception, the label has seen itself in international publications and on the backs of celebrities such as Ashley Madekwe, Becca Tobin, Aimee Song and Bambi Northwood-Blyth. In just three short years the brand has emerged itself as the one to watch, being stocked in high profile boutiques across Australia, New Zealand, United States and Canada including Urban Outfitters and Revolve Clothing.In each of casper & pearl's seasonal collections you will find more than just quirky and creative clothing,you'll find a concept and a story that is told through shapes, fabrications and exclusive prints. Metaphors and hidden meanings are encapsulated to create archive pieces of art and expression; worth collecting and cherishing forever. To wear the brand is to embrace an expression of love and personal exploration, each time you slip into one of their pieces, you become a part of an exclusive fanciful world.
With each new season the brand strives to deliver beautiful and high quality product to an ever-growing global fan base. A strong design aesthetic that screams femininity, playfulness and confidence underlies within each collection and resonates with their signature eccentric style. It's thanks to the design teams' meticulous eye for detail and innovative ideas that girly girls across the globe can stand out in the crowd.
I personally met Stacey at the Norwood Parades, it was lovely to meet Stacey and have her story about her brand and range story featured on my blog. Her passion creativity shines out from her collection. Stacey’s hard work and determination has definitely paid off.
What made you create casper&pearl - Tell us your story and about your brand name.
Casper was my nickname growing up as I was so pale, and Pearl was my best friend’s nickname. We played in paddocks and had tea parties, I see the c&p woman as a girly, fun and sweet spirit, just like a child.
How did you get started in the industry? I made my own clothing, and then clothing for friends and family. I’m a self taught designer, and just started out by having a market stall at the Gilles St Markets
Have you always wanted to be a fashion designer?
Yes, definitely. I had no other option.
Where did you study fashion?
I studied at TAFE SA for a semester, but I started casper&pearl at the same time so I had to make a decision because I didn’t have time for both.
What is the feeling like seeing your collection on runway?
Amazing – I can’t describe it.
How do you go about sourcing your products?
I make and design my own fabrics.
How long is the process of a Season collection?
About six months?
Where is the final product made?
What is your favorite part about being a fashion designer?
Making my day dreams into tangible form.
How and what gives your inspiration for each collection?
Overseas runways, street style, story books, history, art.
Who is your target market?
Feminine and quirky women aged 18-25
How would you describe your personal style? Does it reflect into your designs?
Yes definitely – very bright, colourful and comfortable. What’s your current achievement with the brand that you are most proud of?
Dressing Ashley Madekwe! And being stocked on Nasty Gal
Who’s your inspiration/ fashion designers who you look up to?
I love Christopher Kane and Valentino
And lastly, any advice to people who want to get into the industry!
Don’t give up or listen to people that tell you that you can’t.
Special thanks to Stacey xx