Millicent Elizabeth : Tiffany Stuckey

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Not to long ago, I became acquainted with Tiffany at the Adelaide fashion festival. We then spoke about her personal brand and from there she explained about what she did. Her brand Millicent Elizabeth is dedicated to providing classical styles for the busy modern woman.

Millicent Elizabeth is a premium Australia clothing label. Made by hand in Australia with the use of superb natural fibers. It is a unique label in a world of mass-market fashion, as garment production is limited to just 100 garments per style. It offers clients a unique opportunity to own these limited designs as once they sell out to be collectable styles.

Tiffany has built her brand on the principle of clean modern understated elegance. Her range is clean cut and exquisitely classic. This is a powerful range and classical that will never go out of fashion and very useful for everyone’s wardrobe.

“Our philosophy is based on the fundamentals that less is more harmonised with smart design which enhances the wearers natural beauty.”

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What made you create Millicent ElizabethTell us your story and your brand name.

 My brand names comes from my two middle names which are named after my great-grandmothers. I started Millicent Elizabeth because I felt frustrated as a shopper and couldn’t find a modern minimalist women’s wear brand, in luxurious fabrics.

How did you get started in the industry? I started off in Merchandising

Have you always wanted to be a fashion designer? No, I tried a few things before fashion, jewelry design and found it took too long to get tot the end result, I’m pretty impatient, after I design something I want to see it in the flesh straight away to see if works or not.

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Where did you study fashion? TAFE SA

How do you go about sourcing your products? I don’t source, I design, pattern make and sew it all together myself. Proudly Australian designed and made!

How long is the process of a Season collection? it takes at least 2-3 months to put a collection together, source fabrics, designing and fitting.

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What is the feeling like seeing your collection on runway? It was a phenomenal feeling, it takes your breath away, make all the blood sweat and tears worth it.

Where is the final product made? In my studio, in the Mill (artist hub)

What is your favorite part about being a fashion designer? Seeing your designs on customer, make them feel beautiful confident and make the piece their own.

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How and what gives your inspiration for each collection? my designs are very architectonic, so I look at architecture, art, interior design and film

Who is your target market?

25- 40 year old women who love design and who love the design detail, it’s the all in the detail. I find a lot of my clients are in the design field themselves architects and interior designers.

How would you describe your personal style? Does it reflect into your designs?

I’m very minimalistic, I don’t like over embellishment, for me less is more, black is certainly my favorite colour. I love fabric but I chose texture over print.

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What’s your current achievement with the brand that you are most proud of?

Coming runner-up at this year Emerging Designer Award at the Adelaide Fashion Festival

Who’s your inspiration/ fashion designers who you look up to? Alexander Wang for Balenciaga, he was the one to bring back-packs in an elegant way.

And lastly, any advice to people who want to get into the industry! My advice is learn as much as possible from others, as people are your greatest source of information.

If you want to start a label, embodied your brand you are your greatest advertisement.

Special thanks to Tiffany xx

Website Instagram: @millicentelizabethlabel

casper&pearl

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Casper&pearl was created by eighteen year old, self-taught  South Australian designer Stacey Hendrickson in 2011. Since it's inception, the label has seen itself in international publications and on the backs of celebrities such as Ashley Madekwe, Becca Tobin, Aimee Song and Bambi Northwood-Blyth. In just three short years the brand has emerged itself as the one to watch, being stocked in high profile boutiques across Australia, New Zealand, United States and Canada including Urban Outfitters and Revolve Clothing.In each of casper & pearl's seasonal collections you will find more than just quirky and creative clothing,you'll find a concept and a story that is told through shapes, fabrications and exclusive prints. Metaphors and hidden meanings are encapsulated to create archive pieces of art and expression; worth collecting and cherishing forever. To wear the brand is to embrace an expression of love and personal exploration, each time you slip into one of their pieces, you become a part of an exclusive fanciful world.

With each new season the brand strives to deliver beautiful and high quality product to an ever-growing global fan base. A strong design aesthetic that screams femininity, playfulness and confidence underlies within each collection and resonates with their signature eccentric style. It's thanks to the design teams' meticulous eye for detail and innovative ideas that girly girls across the globe can stand out in the crowd.

I personally met Stacey at the Norwood Parades, it was lovely to meet  Stacey and have her story about her brand and  range  story  featured on my blog. Her passion creativity shines out from her collection. Stacey’s hard work and determination has definitely paid off.

 

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What made you create casper&pearl -  Tell us your story and about your brand name.

Casper was my nickname growing up as I was so pale, and Pearl was my best friend’s nickname. We played in paddocks and had tea parties, I see the c&p woman as a girly, fun and sweet spirit, just like a child.

How did you get started in the industry? I made my own clothing, and then clothing for friends and family. I’m a self taught designer, and just started out by having a market stall at the Gilles St Markets

Have you always wanted to be a fashion designer?

Yes, definitely. I had no other option.

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Where did you study fashion?

I studied at TAFE SA for a semester, but I started casper&pearl at the same time so I had to make a decision because I didn’t have time for both.

What is the feeling like seeing your collection on runway?

Amazing – I can’t describe it.

How do you go about sourcing your products?

I make and design my own fabrics.

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How long is the process of a Season collection?

About six months?

Where is the final product made?

China

What is your favorite part about being a fashion designer?

Making my day dreams into tangible form.

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How and what gives your inspiration for each collection?

Overseas runways, street style, story books, history, art.

Who is your target market?

Feminine and quirky women aged 18-25

How would you describe your personal style? Does it reflect into your designs?

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Yes definitely – very bright, colourful and comfortable. What’s your current achievement with the brand that you are most proud of?

Dressing Ashley Madekwe! And being stocked on Nasty Gal

Who’s your inspiration/ fashion designers who you look up to?

I love Christopher Kane and Valentino

And lastly, any advice to people who want to get into the industry!

Don’t give up or listen to people that tell you that you can’t.

Special thanks to  Stacey xx

Website: casperandpearl.com Instagram: casperandpearl Facebook: https://www.facebook.com/casperandpearl

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