If you’ve ever wondered what it's like to be a stylist or curious on how to become a stylist then you’re on the right page!
Completing her Bachelor of Design (Fashion) Honours Degree at RMIT, emerging desinger Stephanie has a keen eye for fashion and tells us her creative process when approaching new styling ideas and when creating her own personal label 'Stephanie Pavlou' .
Stephanie, How did you begin your fashion journey?
I recently graduated with a Bachelor of Design (Fashion) Honours Degree at RMIT and have always aspired to have my own fashion label. My graduate collection ‘Read between the Lines’ AW16 is a taste of what is to be expected for when I launch my own label in future. I believe it is very important to engage in marketing and branding, hence, why I have strong campaign imagery on my website and social media accounts.
What inspires you?
Architecture, geometric shapes, iconic fashion bloggers (Sydney Fashion Blogger) and my ultimate fashion designers, Coco Chanel, Donatella Versace and Australian designers, Alex Perry and Carla Zampatti.
When designing a collection, how do you feel emotionally when creating, what goes through your mind as a creative?
When designing I sit at my desk in my studio and I usually have music on during the creative process. I also have a clear understanding of whom my intended customer is and fabric swatches next to me as a form of inspiration. I feel enthusiastic and positive when designing, knowing that a sketch will become a wearable idea and a representation of the Stephanie Pavlou brand. Although on the other hand there can be moments where I'm unsure if I fully feel a design is completed, and in that case I continue sketching variations until I'm satisfied.
What's the process of your designs being created?
A quick summary of the process!
• Sketching and finalising a design.
• Selecting fabrications and materials.
• Generating a pattern and creating a toile/sample of the garment which I then fit on a fit model.
• From here alterations and adjustments are made and then the construction of the final resolved design is undertaken.
Prior to the process commencing I generate a timeline and a range of specification sheets, which is very important.
You're also a stylist! Tell us what about the role of a stylist and how you got into it?
I’m very passionate about styling and making individual’s look and feel their absolute best. I work as a freelance stylist, styling both men, women, youth/children. Styling is very important as it completes an overall look. I’m the stylist for all my own advertisement campaigns, editorials,wardrobe styling, flat lay styling and Lookbook shoots. I've styled all my own collections when photographed in photoshoots.
I'm also a personal stylist where I style an individual client according to their needs, whether it be for a special occasion, wardrobe update or for a job interview.
Whilst studying I interned with Jo Blankfield from Fashions about You, which was a great experience and Jo was a wonderful mentor.
Researching and reading books from world renowned stylists including Rachel Zoe, Carine Roitfeld, Gokwan and Trinny and Sussanah.
What emotions do you feel when you see your styling come to life?
It’s an amazing feeling when I'm on set at a photoshoot and styling, because my vision becomes a reality in front of my eyes.
I feel stressed at first, as I am a perfectionist, but once the shoot begins I am full of energy and excitement.
EG; when styling my graduate collection last year I was beyond satisfied on set as my vision of creating strong campaign imagery came to life with my five stunning models.
What do you look for creativity when styling for a campaign or a client?
For a client, I ensure I understand what their needs are and from there source products to fulfill that.I make sure I have an in-depth understanding of the brand for a campaign, their aesthetic and their target audience. I look for innovation, a focal point and ultimately a 'wow' factor when styling.
Where do you source your trends?
When I'm styling I source my trends from online trend forecasting sites, Vogue runways, fashion magazines and lookbooks. Although for designing and for my graduate collection I did undertake this process, but when focusing on creating my own designs, I use my own creative instinct and individual aesthetic to create.
What’s your biggest achievement so far?
My biggest achievement for this year so far has been my design winning an RMIT Grand Prix Design Competition. My design was then worn by a Grand Prix Ambassador, Laura Henshaw to the Glamour on the Grid Launch party. As well as being featured in an article in the Age Newspaper.
Advice for any students wanting to become a stylist or a fashion designer?
My advice is research and enrol into a degree or course suitable to your chosen career path as a designer or stylist. Stay positive and believe in yourself and your ideas even if not everybody does! Network and intern with a fashion designer/label or stylist to learn hands on what is required in the real world.
Engage in social media and create an Instagram/blog/website account with examples of your work or what inspires you, this will build a social media presence and followers who might become potential clients/consumers in the near future. This also provides an opportunity for you to network with industry professionals and for them to see examples of your work!
My favourite dessert is…. a strawberry tart
During my time off I like to…. catch up with friends and my favourite tv shows. I also enjoy going out for brunch!
My favourite trend right now is… a black neck tie/choker
I hate….. spiders!!!
I love…. the energy and excitement of being on set at a photoshoot or runway.
Special thanks to Stephanie