Dani has worked worked in the fashion industry for about 6 years now. Mostly been with big ‘ol corporate companies like Urban Outfitters, Hot Topic, and Macy’s. Having done a lot of work in apparel graphics with denim companies as well of the likes of Current Elliot. Her fun outlet was doing freelance apparel graphics for small to mid level graphic tee companies under her account @graphicteegirl! While she loved doing all of this she had always wanted to start her own brand!
Tell us how you started your brand Revice?
I teamed up with an awesome guy Shai, he has a lot of business sense and many years of experience in Denim. He had the connections and business experience and I had the marketing, design, and creative side down. We spend a long time developing and just recently launched, so we will see how things go :)
When you go on sourcing trips for your denim threads what do you look out for? (also include where you jet off to! )
Shai has a ton of connections with world top denim fabric sources from both USA and Italy. We are always looking for the most authentic vintage style fabric to replicate our favorite old pair of jeans! This includes minimal yard character, though we do love a salt and pepper diagonal texture.
How long is the process from start to finish with an idea and design?
Since we do everything here is US we can bang out ideas pretty darn quick. Coming up with the designs and samples don’t take too long, but sometime production can be tricky.
When creating your vintage inspired denim jeans, what inspires you and what differs you from other denim brands out there?
We gather our inspiration by exploring vintage warehouses in LA and finding our favorite old beat up washes, fits, and T-shirt prints. Everything is made here in LA and worn down by hand so it truly feels unique and like it has years of love.
At Revice we want to give our customers top quality USA made denim at wholesale prices.
You quote " Our Aim is to shake up the way the fashion industry does business" please tell us more about your aim!
For years the fashion industry has been getting away with making cheap clothing and marking up their prices 4-8xs the cost. By deciding not to sell any of our products retail we can give them to you at a fraction of this price while still maintaining quality! We truly believe this is the way of the future.
And any advice to any students out there who want to start their own brand?
Get experience on someone else dime for a few years. Don’t be afraid to start from the bottom and work your way up. Observe and take in everything on your way. Work for a lot of different companies and see how they each do things differently, take notes on what to do and what not to do. And most importantly network network network! Put yourself out there, reach out to people even if it seems weird or scary! When it comes time to start your own company its these connections you made along the way that will be key.
Quick Foxy Q's
Flares or Straights?
Thats hard! Both of these styles are very in right now so it’s so fun to make a statement in either! There is something so chic about a killer pair of flares pair with boots though, so i’d probably have to go with that for now :)
I never leave the home without my…..
iPhone. I know thats pretty much every 20-somthings answer these days, but that shit is my livelihood! Plus who knows what cool things are going to pop up through my day I need to snap pictures of!
Weirdestthing thats ever happen to you?
Ha I don’t even know where you go with this one. I’ve had some pretty wild & weird times living in hollywood!
What's your spirit animal?