What first made you create NAKED VICE tell us your moment!
We met while we were both working in retail. We'd always joke about how we would one day create a label together (and take over the world). We honestly thought we were dreaming. And then the dream (after a million hours of blood, swear and tears) became a reality.
We couldn’t afford ‘that’ leather bag so we thought: why don’t we make our own? NAKEDVICE was born. World domination we’re still working on.
Who is the NAKED VICE girl?
The Nakedvice girl is fashion forward yet doesn’t take life too serious. Less is more. She knows the classic pieces are the essentials behind any great wardrobe. Self confidence, class and a fun loving personality shines through her style, which makes her undoubtedly a leader of the pack.
What’s like being an independent Melbourne fashion label?
It’s a lot of hard work (early mornings and late nights), but it’s incredibly rewarding. We are so lucky that we get to spend everyday doing something that we love, being able to express ourselves through our pieces.
How did you go about designing your bag collection along with finding the right leather?
We draw inspiration from everywhere. Literally every time we see something that inspires us it goes on our board and then during the design process the ideas just seem to flow. We love minimalist style and we just want to create items that are edgy yet classic.
“Usual” day in the office like for you?
Coffee, emails, coffee, design meeting, emails, lunch, pinterest, coffee, skype & emails and packing and posting orders. Maybe one more coffee.
We have a coffee machine in the office. You would too.
Biggest achievement with the brand?
It’s only been a little bit over year since we first launched, seeing where we are now compared to where we started has to be our biggest achievement. Nakedvice will be heading overseas soon… North America we’re coming for you! We cannot wait!