When creating your collection from season to season do you like to have a theme or is it whatever comes to mind?
I have no rules or formula whatsoever. But one thing for sure is that, when I design, it’s always a juxtaposition of more than one component. For example for A/W 15, thematically I was heavily inspired by butterflies, because (get ready for a surprise) I have a phobia for butterflies. Haha, I know.. But it is so beautiful and I love looking at them, just don’t fly near me. So it was like how I felt when I first started Loxley Lane, its concept is other worldly amazing, but it was very nerve-breaking. So it was very relevant for me to explore the theme. But at the same time I was reading a book titled Grunge by Michael Lavine. Naturally, I was adding the 90’s grunge inspiration to the initial idea. At the end, they formed a uniquely edgy and sexy collection. I guess not having a specific rule in how I should be designing always give me that unexpected surprises which I love and so addicted to.
Everything is made and created here in Australia, which is pretty amazing! - tell us about the process for you the challenges you face and the rewarding outcome?
I have always wanted to give something back to the community. There are many ways that Loxley Lane can do to help our local community. But we decided to start by making everything here in Australia by a local manufacture who is certified by the Ethical Clothing Australia. What this means is that we are guaranteed that our manufacturer runs ethically - every employee is paid well, no human rights violation, safe work environment, etc. Knowing that the wellbeing of everyone who produces our garments is well taken care of is the biggest reward. And it gives Loxley Lane an integrity. It does challenge us financially I won’t lie, but at the end of the day, it’s a challenge worth facing.
Sourcing fabrics are they from made in Australia do you create your own textiles tell us the development progress for you?
When it comes to fabric, we outsource them. What it means is we buy our fabrics from local fabric suppliers, however they are not made in Australia.
“Usual” day in the office like for you?
Fashion industry works in time frames. There is a period of time for developing the collection which include the budgeting and planning side of it, then comes the production time, and finally sales period. At the moment I am focussing on designing the Spring Summer 2016 collection for Loxley Lane, so ‘usual’ day for me would be drawing, pattern making, and sewing in my studio in Cremorne mostly throughout the day, with the company of a cup of coffee or a glass of wine and my favourite tunes.
Biggest achievement with the brand?
Being the opening show for the ‘Present’ event, hosted by RAW Melbourne.
Advice to all students and people who aspire to get into design?
I probably would like to advise them to get as many experiences as they can, as soon as they can. Doesn’t matter from which designer or company, go out there! Think outside the box and get out of your comfort zone.
Also, know your value well. Don’t over or under value yourself. It is tricky and it can only come with experiences, it is a trial and error process.
And lastly, never dwell on your mistakes too much! Anyway there is no such thing as mistake in this world, there are only lessons - you learn from it, and you do better next time..