What made you create " Iris Studio Lounge" ?
I wanted to create a brand that was fashionable, good quality and affordable, and shoes that were both wearable and beautiful.
I wanted the range to be versatile and have different shoes for different occasions, which is why I have a mix of heels, boots and flats.
Online shopping is such a huge part of the retail world. I know it’s my favourite way to shop. So the idea behind the website Iris Studio Lounge was to create a platform to sell my shoes, and possibly expand into other accessories later on.
Who is the "Iris shoe" girl?
She is a fashionable girl who likes to follow the trends but also add a uniqueness to her look. She has effortless style and isn’t afraid to change up her look.
What’s like being an independent Melbourne fashion label?
There’s always challenges with starting a new label, but I think that’s what pushes me to work harder and it’s also what makes it so interesting. It’s so exciting being able to create something that you love and to create your own vision of what you want your brand to be.